Years ago I was listening to a renowned chef talk about how she cooks at home. I actually don’t remember the context it was so long ago… but what I do remember was that her advice to all home cooks was to always have a pot of water bubbling on the stove. Which seemed incredibly odd to me at the time. If I am not boiling something… why would I have a pot of hot water on the stove?
As the years have passed and I have cooked more and more often I realized just how helpful this little tip is.
Having a pot of water bubbling on the stove gives you so much room for improvisation. Maybe you want to make some boiled potatoes and then fry them up for perfect quick pan roasted potatoes. While you are at it, why not cook some veggies in that water? Oh yeah and that pan full of lovely brown bits… why not use that now very flavorful water to make a nice sauce? Or maybe you end up making pasta… and then a lovely fresh sauce. The possibilities a simple pot of boiling water offers are truly endless!
Keep something handy to make a note on… That is you pot of bubbling water. Your note-taking device can take any form. It can be gorgeous moleskin, a spiral notebook, your notes app in your smart phone, a mini-recorder. Whatever strikes your fancy. It really does not matter what it is. What matters is that you always assume that and ideas are coming your way. That you act as if at any moment something cool will present itself and you will use it to make something awesome.
When folks tell me that they have no ideas for their blog, or what to do next for marketing their product, my first piece of advice is open up to the world around you and write down everything you find interesting… the ideas are all around you!