Are you considering jumping into Pinterest? Good idea! Pinterest is a hugely popular site and could be the place for you. Maybe… depends on what you do and how you sell.
What category are you selling in?
Pinterest’s most pinned categories are Food & Drink, DIY & Crafts, Home Décor, Holidays and Events and Style/Fashion. If you are selling products in these categories, you can’t afford not to have a presence on Pinterest. Your customers are looking for ideas and products, and if you are not there, they won’t find you!
What’s going on with your website?
I know it seems basic, but if you don’t have a website that allows you to sell your products then you need to stop thinking about social media and start thinking about your website. I mean it… stop it and go get yourself a website (even if it is an Etsy store!)
Ok… now that you have a website, and you can sell your stuff on-line. You need to be sure that your site works on mobile devices. 75% of Pinterest users are using their tablet or phone. So if your site isn’t mobile-friendly, all Pinterest will do for you is drive up your bounce rate.
Is your target customer an American female and under 40?
You do have customer personas right? (If not check this article out and get to building some!)
Pinterest is mainly a US phenomenon. If your customers are mostly European or Australian or otherwise not US based, you don’t have that many folks pinning. Your energies are better spent on other activities.
Pinterest is also overwhelmingly female. Only 19% of users are male. If your customer is on pinterest she is more than likely in her 40’s. Keep in mind that there is data indicating that Pinterest is the fastest growing channel with Millenials. Don’t make the mistake of not trying to reach them on here.
Did you mostly answer yes?
If so, you can use Pinterest to sell! If you answered no to any of these, Pinterest might not be as useful for you as you might think. Take some time to evaluate other social channels, they might be a better fit for your business