If you are using Pinterest to promote your business, you might be tempted just to open a Pinterest account and get to pinning. Especially if you used Pinterest before you began to promote your business.
Stop it right now.
Pinterest offers you a robust and awesome option with their Pinterest for Business accounts, and you need to be taking advantage.
Why use Pinterest for Business?
With Pinterest for Businesses, you get access to analytics that allow you to see what people are pinning from your website. How great would it be to know what your customers love? What is popular and what gets your customers talking? Just imagine what you could do with that information.
Ever noticed that sometimes when you pin something it already has information pre-populated in the description? These are Rich pins. Rich pins allow you to share more information on your pin than you would be able to with a standard pin and Pinterest gives greater priority to Rich pins, which means they show up higher in Pinterest feeds. There are six distinct types of rich pins
- App Pins
- An app pin encourages installation of your app by including an install button right in the pin. Allowing them to download the app without leaving Pinterest. (iOS only for now)
- Place Pins
- A place pin includes a map, address, and a phone number.
- Article Pins
- Article pins pull a headline, author and story description with each pin.
- Product Pins
- Product pins include real-time pricing, availability and where to buy. Plus it sends pinners notifications when a price drops by more than 10%
- Recipe Pins
- A recipe pin includes ingredients, cooking times and serving info.
- Movie Pins
- A movie pin includes ratings, cast members and reviews.
Also available (but not to all). The way these work you pay Pinterest to target customer’s based on their interests. Your pins are the same, in all respects except for a small note. You do need to be a US-based business to take advantage of this. In some cases, you may end up waitlisted. If you do get the opportunity to take advantage of this offering it does give you access to a whole set of pinners that might not otherwise discover you.
A word about Buyable Pins. They are brand new and not available to the average Pinterest for Business user. For the time being, Pinterest only offers this to a few major brands and only on two commerce platforms Shopify and Demandware. It is unlikely that this will be an option for small business, soloprenuers, and makers, anytime soon!
How to get started
If you already have a personal Pinterest Account, you can convert into a Pinterest for Business account. Do this only if you mostly use it for business and don’t want to lose your followers! The conversion process is very simple. From the Pinterest for Businesses home page, just click “Convert Now” It's under the big red button that says "Join as a business." Fill in their form and click convert
If you want to set up a brand new Pinterest for Business account start by logging out of your personal account. Then from the Pinterest for Businesses home page Click on the big red button that says Join as a Business. Fill out their form (read their terms of service!) and then click "Create account"!
Easy Peasy right?
Now for the tricky part. In order for Pinterest Analytics and Rich pins to function, you will need to confirm your website. If you are code proficient, you can do this yourself. If not you might need a little help from your friendly neighborhood webmaster or nerdy friend.
You confirm the website from your Pinterest settings. You can find those on the upper left-hand side of your Pinterest home page (not your feed) It’s the little gear wheel drop down menu.
Scroll down to the profile section and if you haven’t already. Enter your website URL. Then click "Verify". That will give you a screen with some code. That code will need to get pasted into your website. So again, get some help from a coder if that seems scary to you.
Ok so get to it! If you are using Pinterest for your business, join Pinterest for Business as soon as possible!