I was listening to the awesome podcast "Death, Sex and Money" today and heard the amazing story of Simone Bruni the "Demo Diva" of New Orleans. I was struck by how she took the experience and skills she did have to build a business in a field she knew absolutely nothing about. In a situation where some managed to barely survive, she took the bull by the horns and managed to build a whole new life for herself. As I listened to her tell her story, four things stood out to me as keys to her success.
- She made sure she stood out from the crowd and didn't let anyone talk her out of doing what she needed to do to be different
- She had a clear vision of who her customer was and made sure that everything she did spoke to them
- She found a niche where there was work to be had even in the harshest economic environment
- She had grit and determination. No matter what the obstacles she found a way to make her business succeed.
Take a listen, I think you will be as inspired as I am.
To Find out More about Demo Diva check out her website