Yeah so you know you need to get on social media, but beyond opening that Twitter account, you have no idea what to do. Here are a few things you can learn from big brands and their big advertising budgets.
Entertain While Building Your Brand
Let's face it, you can only talk about softness and how many "ply's" your product has so often. Charmin solves this problem by being quirky and silly. I mean who doesn't like a good toilet joke? From their Charmin themed "bad poetry day" to just shy of the line potty jokes, Charmin keeps folks laughing and their brand top of mind.
Engage with Customers to Spread the Love
Popchips takes customer engagement to the "nth" degree. @popchips encourages folks to do what it takes to show their love! For example, one popchips fan recreated a bitmoji in exchange for four boxes of popchips.
Add Value as Well as Fun
Walking the line between entertaining and professional, Starbucks does a great job addressing the needs of customers via Twitter. They respond to customers quickly, they share tips on how to get the most out of their products and then there are all the gorgeous drinks!
Offer Amazing Customer Service
It is hard for an airline to make everyone happy and even harder for a social media manager to help a customer complaining about being stuck on the tarmac. Even with all that KLM manages to show passengers how much they care with tremendous attention to all the fine details that make up good customer service. From showing their response time front and center on their homepage and living up to that commitment puts them above the rest.
I'd love to hear your ideas for applying these concepts to your own marketing. Drop 'em in the comments!