If you are on an entreprenurial journey. I have some reading suggestions for you! This is list is specifically for those of you that are in the business of making delicious food for the rest of us to enjoy!
For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.
In Sell Your Specialty Food, Stephen F. Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to: • Identify a winning product and its most appropriate markets • Get your product ready to market • Advertise, promote, and sell your product • Create your own success niche Also included is up-to-date information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources. Sell Your Specialty Food reveals the latest trends in the field, including organics and the green market industry, and so much more to guide your business to success